The Big, the Small, the Chocolate

One of the major causes of inaction is a feeling of helplessness: The world’s problems seem big and we seem small. So we don’t bother to get involved, feeling that it’s a wasted effort.

Today, I saw evidence to the contrary: A public action campaign caused Hershey to pledge to certify that its chocolate is slave-labor (or slave-like, if you want to quibble over definitions) free by 2020. This campaign was largely virtual, and gained its power from tons of small online actions, such as people’s signing petitions.

It reminds me of the motto seen on Chabad donation boxes: “Every little bit helps” – which is why each of us must do our part, no matter how small it may seem.


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